FIFA World Cup and Football Soccer News

TOKYO (Reuters) – Sony Corp does not plan to renew its sponsorship contract with FIFA, the governing body for world soccer, as the Japanese electronics maker needs to prioritise its restructuring efforts, people familiar with the matter told Reuters.

Such a move would follow Emirates Airline’s [EMIRA.UL] announcement this month that it was ending its sponsorship of FIFA, a blow to the governing body as it investigates whether there was corruption in the bidding process for the next two World Cup competitions.

Sony has been a FIFA sponsor for the eight years to 2014 in a contract worth 33 billion yen ($280 million).

Sony on Tuesday said it was aiming to restructure its television and mobile divisions further, while targeting robust growth for its electronics devices division, which houses its growing image sensors business.

An official for the electronics conglomerate said he could not comment on future contracts.

The people familiar with the matter declined to be identified as they were not authorised to speak to the media.

A FIFA spokesman said: “The existing contract with Sony runs until 31 December 2014 and we are currently in discussions with the brand.”

Sponsors have put pressure on FIFA to respond robustly to allegations of bribery to secure the 2018 World Cup for Russia and the 2022 tournament to Qatar.

Earlier this month, FIFA’s ethics judge Hans-Joachim Eckert said in a statement there were no grounds to reopen the controversial bidding process, clearing Qatar and Russia of wrongdoing.

But that announcement was immediately undermined when Michael Garcia, the former U.S. prosecutor that led FIFA’s own investigation, said that he disputed its summary of his findings.

A number of European officials have called on FIFA to publish Garcia’s full report but the governing body said it could not release it to the public for legal reasons.

Garcia and Eckert met face to face and decided that Garcia’s report would be sent to the chairman of FIFA’s audit and compliance committee, Domenico Scala, who would in turn decide how much of the report should be sent to the FIFA executive committee.

They also confirmed that the ethics committee had opened a number of formal cases against unidentified individuals and FIFA confirmed it had lodged a criminal complaint in Switzerland, but stood by its conclusion that any wrongdoing was not enough to jeopardise the winning bids.

(Reporting by Reiji Murai; Additional reporting by Julian Linden; Writing by Edwina Gibbs; Editing by Peter Rutherford)

(FIFA.com) Monday 10 November 2014

Prior to today’s world premiere of the film Die Mannschaft (The Team) - a documentary charting Germany’s triumphant 2014 FIFA World Cup™ campaign - FIFA President Blatter awarded the German national team and its coaching staff the FIFA World Champions Badge in Berlin. On the stage at the cinema in Potsdamer Platz, Germany’s entire FIFA World Cup winning side, German FA [DFB] president Wolfgang Niersbach and the FIFA President looked back on the unforgettable emotions the tournament in Brazil stirred up.

“Winning the World Cup in Brazil crowned the development that started with the summer fairytale of hosting the finals in 2006,” said FIFA President Blatter, who also praised the exemplary ambassadorial role the 23 members of the squad played at the tournament: “The team’s attractive and attacking playing style is symbolic of a cosmopolitan and engaging Germany that people everywhere recognise, respect and appreciate.”

FIFA first awarded the coveted World Champions Badge to Italy in 2006. In recognition of Germany’s success at Brazil 2014, and as a permanent reminder of their triumph, the team may now wear the Badge on their shirts until the Final of the Russia 2018 World Cup.

DFB president Niersbach was delighted to receive the accolade, saying: “It’s a huge honour for our national team to be able to wear the World Champions Badge on their shirt and it is visible proof that they achieved great things in Brazil. The entire footballing community in Germany is proud of this golden emblem.”

Coach Joachim Low and World Cup-winning captain Philipp Lahm likewise expressed their pride at the award, as well as having lifted the country’s fourth title following the achievements in 1954, 1974 and 1990. “The Badge is a wonderful honour but at the same time I view it as an incentive and an obligation not to ease off,” said Low. 

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